Last updated: 9th September 2026
This Privacy Policy explains how Luke Shevels Estate Agency ("we", "us" or "our") collects, uses, stores and protects your personal information when you visit our website, contact us, enquire about a property, register as a buyer or tenant, instruct us to sell or let a property, use our services, or interact with us through social media.
We are committed to protecting your privacy and handling your personal information fairly, lawfully and transparently.
For the purposes of UK data-protection legislation, Luke Shevels Estate Agency is the data controller responsible for the personal information we hold about you.
Our details:
Address:
56 Willingdon Road
BN21 1TJ
Email: sales@lukeshevels.co.uk
Phone: 01323 364634
If you have any questions about this Privacy Policy or how we use your personal information, please contact us using the details above.
Depending on how you interact with us, we may collect:
We will only collect personal information that is reasonably necessary for the purposes described in this Privacy Policy.
We may collect personal information:
Where we receive your information from another organisation, we will handle it in accordance with applicable data-protection law.
We may advertise properties through Rightmove and Zoopla.
When you submit an enquiry about one of our properties through either platform, information such as your name, contact details and the contents of your enquiry may be passed to us so that we can respond to your request.
We may then use that information to:
Rightmove and Zoopla operate their own platforms and have their own privacy policies. You should review their respective privacy notices for information about how they process your information before and after it is passed to us.
Rightmove confirms that enquiries made through its platform can be transferred to the relevant estate-agent member, while Zoopla similarly explains that an agent can become a data controller for personal information provided through an enquiry.
We may use your personal information to:
We may process information where necessary to:
Where permitted by law, we may contact you about:
You can object to direct marketing at any time.
Under the UK GDPR, we must have a lawful basis for processing your personal information.
Depending on the circumstances, we may rely on:
We may process your information where this is necessary to provide services to you or to take steps at your request before entering into a contract.
We may process your information where necessary to comply with a legal or regulatory requirement.
We may process personal information where it is necessary for our legitimate interests, provided those interests are not overridden by your rights and freedoms.
Examples may include managing our business, responding to enquiries, maintaining records, preventing fraud, improving our services and certain forms of direct marketing.
Where required, we will ask for your consent before processing your information.
Where we rely on consent, you may withdraw it at any time.
We may send emails containing property information, property alerts, market updates, information about our services, events or other marketing material.
We will comply with the Privacy and Electronic Communications Regulations (PECR) and applicable UK data-protection law when sending electronic marketing.
Where consent is required, we will obtain your consent before sending marketing emails.
In certain circumstances, we may rely on the "soft opt-in" provisions where the legal requirements are satisfied. This may apply where you have previously provided your details in connection with a service or transaction and we are marketing similar services, provided that we gave you an appropriate opportunity to opt out when collecting your details and in subsequent communications.
A service email is not necessarily a marketing email. For example, an email confirming a viewing you have requested or providing information necessary to progress a transaction may be sent because it is necessary to provide the requested service.
Every marketing email from us will include an appropriate means of opting out.
You may also ask us to stop sending marketing communications at any time by contacting:
The ICO confirms that electronic direct marketing is subject to PECR as well as applicable UK GDPR requirements, and that individuals have an absolute right to object to direct marketing.
We may maintain business profiles and pages on:
We use these platforms to advertise properties, promote our estate-agency services, communicate with customers and members of the public, publish property photographs and videos, and provide information about our business.
If you contact us through Facebook, Instagram or LinkedIn, we may receive personal information associated with your account and the interaction you have with us.
We may use this information to respond to your enquiry or provide the service you have requested.
Social-media platforms are independent organisations and have their own privacy policies and terms. We recommend that you review the privacy settings and privacy policy of each platform.
We may use Facebook, Instagram, LinkedIn and associated advertising services to promote our properties and services.
Where available, these platforms may allow us to advertise to selected audiences or measure the effectiveness of our advertising.
Where targeted advertising involves the use of personal information, cookies, tracking technologies, customer lists or similar techniques, we will ensure that the processing is carried out on an appropriate lawful basis and in accordance with applicable data-protection and electronic-marketing requirements.
We will not sell your personal information to Facebook, Instagram, LinkedIn or other social-media platforms.
Where we use tracking technologies on our own website for advertising or similar purposes, we will seek consent where required.
The ICO specifically treats targeted social-media activity as a form of direct marketing where it involves reaching specific individuals, meaning that UK data-protection and PECR requirements need to be considered.
If you instruct us to market your property, we may use photographs, videos, floor plans, descriptions and other information about the property for marketing purposes.
This may include publishing property information on:
We will take reasonable steps to avoid publishing unnecessary personal information.
If photographs or videos contain identifiable individuals, we will take appropriate steps to ensure that their use is lawful.
Where necessary and lawful, we may share relevant personal information with:
We will only share information that is reasonably necessary for the relevant purpose.
Where we appoint a third party to process personal information on our behalf, we will take appropriate steps to ensure that the third party provides adequate security and processes the information in accordance with applicable data-protection law.
Some technology, social-media, advertising, email or cloud-service providers may process personal information outside the United Kingdom.
Where personal information is transferred outside the UK, we will ensure that the transfer is made in accordance with applicable UK data-protection law and that appropriate safeguards are used where required.
We will retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
The appropriate retention period will depend on the type of information and why we hold it.
Some records may need to be retained for longer periods because of legal, regulatory, accounting, anti-money-laundering or other obligations.
Marketing information may be retained while you remain subscribed to our marketing communications or where we need to maintain a suppression record to ensure that we respect your objection to marketing.
When information is no longer required, we will securely delete or anonymise it.
We take reasonable technical and organisational measures to protect personal information against:
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
Under UK data-protection law, you may have the right to:
To exercise your rights, contact:
We may need to verify your identity before responding to certain requests.
If you are unhappy with how we have used your personal information, please contact us first so that we can investigate and attempt to resolve your concerns.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data-protection regulator.
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Website: ico.org.uk
Our website may use cookies and similar technologies.
These may be used for purposes including:
Where consent is required for non-essential cookies or similar technologies, we will ask for your consent before using them.
You can manage your preferences through our cookie-management tool.
Our website may contain links to third-party websites and services, including Rightmove, Zoopla, Facebook, Instagram and LinkedIn.
We are not responsible for the privacy practices, security or content of third-party websites.
You should review the privacy policy of any third-party website before providing personal information to it.
We may update this Privacy Policy from time to time to reflect changes in our business, services, technology or legal requirements.
The latest version will be published on our website and will show the date on which it was last updated.
If you have any questions about this Privacy Policy, how Luke Shevels Estate Agency processes personal information, or wish to exercise your data-protection rights, please contact:
Address:
56 Willingdon Road
BN21 1TJ
Email: sales@lukeshevels.co.uk
Phone: 01323 364634
Data Protection Contact: Luke Shevels